Many components of biodiversity have values that bear characteristics of “public goods”, including the key characteristic of public goods that nobody can be excluded from their use. As markets cannot develop for public goods, the value of these biodiversity components will not be reflected in a market price. Consequently, the prices of many marketed goods and services will not adequately reflect the essential role of biodiversity in their production.
Eliciting this “hidden” value of biodiversity through appropriate valuation tools is an important component of policies that aim to correct the incentives of societal actors. It is not only an important precondition to the internalization of this value in the decision-making of these actors, but can also act as an incentive measure in its own right, because it raises awareness among these actors of the hidden values of biodiversity.